Tara Shine and Madeleine Murray

What’s in it for you

We can help your business be more sustainable so that you can:

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Improve Results

Companies committed to sustainability have higher returns and are less likely to go bankrupt.


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Enhance your brand

88% of consumers want brands to help them be sustainable in their day to day lives.


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Show your employees you care

Employee concern about environmental impact increased by 52% globally in 2019.


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Attract and retain talent

66% of millennials say they won’t work for a company that doesn’t prioritise sustainability.


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Access new markets

72% of consumers will pay a premium for sustainable and environmentally friendly products.


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Increase business resilience

Long term thinking and sustainability are top priorities for business resilience.


How our services can help

Strategic Advice

They provided useful international and national context for our work and challenged us to think differently and more creatively. It has really helped us to crystallise our purpose and our messages.

Catherine Sheridan, Communications Manager, Ervia

Workshops & webinars

Our teams and customers engaged really well with these practical workshop and down to earth videos.

Julie Dorel, Corporate Communications Manager, Musgrave Retail Partners

Reporting and communication

Their approach to storytelling has helped us to message complex and technical information in a simple and compelling way.

Ian O’Flynn, Head of Commercial & Corporate Affairs, Gas Networks Ireland

Strategic advice and communications

We worked with Change by Degrees to examine what our business could do better to be more sustainable. We found some practical ways to improve and Madeleine had great ideas surrounding sharing that to our customer base so they hear about our Sustainability Story. We are not there yet but we are getting there.

Jane Brady, MD Brady Insurance

Strategic advice

I work with Change by Degrees because I trust them to bring my business on a sustainability journey, to achieve our objectives in a very calculated step-by-step approach, which will deliver long term sustainable results. They have created an excitement throughout my team about sustainability and the services we can offer our guests and help us make a difference as a business, while also improving our effectiveness and efficiency.

Ciaran Fitzgerald, MD The Blue Haven Collection, Kinsale

Strategic Advice

Tara and Madeleine were instrumental as we sought to embed a sustainable vision within our own business strategy so that it aligned with the strategic objectives of University College Cork. Through a series of well researched and highly focused workshops, they pinpointed areas in which we already support the UN SDGs, helped us to identify our key audiences and hone our messaging. As a service company for UCC - a University that has put sustainability at the heart of its own strategy - for us, the entire process was hugely insightful. I would really recommend Change by Degrees.

Arlene Vithaldas, CEO, UCC Academy DAC

Stakeholder Event

Tara spoke at a recent stakeholder event we hosted and brought to life the reality of climate change and the need to act now, as individuals and organisations. She delivered a powerful message in an engaging and authoritative way. She was a pleasure to work with and helped us deliver a great event.

Tom Byrne, Head of Communications, John Sisk & Son
  • Cork Digital Marketing Awards 2019
  • Social Entrepeneurs Ireland Awards 2018
  • Sockies 2020
  • WMB Businesswoman Award 2019
  • Network Ireland Businesswomain of the Year 2020