Tara Shine and Madeleine Murray

Our Mission Statement

Our mission is to provide sustainability leadership and inspiration. The organisations we work with are thriving, purpose driven and sustainable.
Together we are creating positive change throughout society. Read our sustainability statement here.

We can help your business be more sustainable so that you can:

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Improve Results

Companies committed to sustainability have higher returns and are less likely to go bankrupt.


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Enhance your brand

88% of consumers want brands to help them be sustainable in their day to day lives.


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Show your employees you care

Employee concern about environmental impact increased by 52% globally in 2019.


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Attract and retain talent

66% of millennials say they won’t work for a company that doesn’t prioritise sustainability.


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Access new markets

72% of consumers will pay a premium for sustainable and environmentally friendly products.


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Increase business resilience

Long term thinking and sustainability are top priorities for business resilience.


Who we are

We are sustainability consultants based in Ireland creating positive change throughout society.

  • Dr Tara Shine

    Dr Tara Shine

  • Madeleine Murray

    Madeleine Murray

  • Martina Von Richter

    Martina Von Richter

What we do

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Strategic advice

We have the tools & skills to help you create an ambitious sustainability strategy

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Employee training

Your employees are your best advocates. Engage & up-skill them on sustainability with our help.

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Craft your story

We specialise in sustainability communications to engage your team and customers while enhancing your brand.

Some of our clients

  • Gas Networks Ireland
  • NTMA
  • SECAD
  • Cork Chamber
  • Department of the Taoiseach
  • An Post

  • Cork Digital Marketing Awards Finalist
  • Network Ireland Businesswoman of the Year 2021
  • European Climate Pact Ambassador
  • Network Ireland Businesswoman of the Year 2020
  • Sockies 2020
  • Cork Digital Marketing Awards 2019
  • WMB Businesswoman Award 2019
  • Social Entrepeneurs Ireland Awards 2018