UCC Academy

Integrating sustainability into company strategy and practice

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The Challenge

To establish a sustainability goal, identify priority audiences and craft messages to communicate the Academy’s commitment to sustainability to external stakeholders. To educate and build awareness around the UN Sustainable Development Goals (SDGs) internally and ensure all employees understand the goals and are enabled to use the Academy’s chosen SDGs to inform their work.

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Our Approach

Change by Degrees employed a suite of tools and webinars to enable UCC Academy to articulate their sustainability goals and drive interest in the team to learn how to integrate the UN SDGs into everything they do. GAMPER© – a strategic communications tool developed by our associates in Visibility Co. was used to elicit the organisation’s goal, priority audiences, messages and communications platforms. Change by Degrees designed and facilitated 2 online workshops with senior management to enable co-creation of these outputs.

We also designed and delivered two online workshops with team members from all business units to build awareness and capacity, focusing on the core services the Academy provides and how each business unit can build sustainability into their work with clients.

How we helped

  1. UCC Academy needed guidance on how to make the SDGs part of their service offerings and to connect that to the work that UCC is doing on sustainability.

  2. After working with Change by Degrees, UCC Academy now have the skills necessary to advance their mission to deliver best in class support to UCC through a sustainability lens.
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The Impact

Working with UCC Academy we were able to create the following outputs:

  • A UCC Academy Sustainability Goal
  • Priority audiences and key communication messages identified
  • Capacity on Sustainability and UN SDGs developed across the organisation
  • All business units enabled to identify the SDGs they contribute to and how to take action on them

Tara and Madeleine were instrumental as we sought to embed a sustainable vision within our own business strategy so that it aligned with the strategic objectives of University College Cork. Through a series of well researched and highly focused workshops, they pinpointed areas in which we already support the UN SDGs, helped us to identify our key audiences and hone our messaging. As a service company for UCC - a University that has put sustainability at the heart of its own strategy - for us, the entire process was hugely insightful. I would really recommend Change by Degrees.

Arlene Vithaldas, CEO, UCC Academy DAC